For informational purposes only. Not financial or career advice. Rates vary by experience and market.

Design • Updated 2025-01-01

Freelance UX Designer Rates in New York

Data-driven rate insights to help you price your services confidently.

Entry Level

$60

/hour

Mid-Range

$125

/hour

Expert Level

$250

/hour

very high demand 18% YoY growth +47% vs national avg

Annual Equivalent (40hrs/week)

Entry

$124,800

Mid

$260,000

Expert

$520,000

Based on 2,080 billable hours/year (actual may be 1,500-1,800 after admin, marketing, and time off)

Rates by Experience Level

Entry Level 0-2 years: $60-85/hr
Mid-Level 3-5 years: $85-125/hr
Senior 6-10 years: $125-175/hr
Expert/Principal 10+ years: $175-250/hr

Core Skills

  • User research
  • Wireframing
  • Prototyping (Figma)
  • Usability testing
  • Information architecture
  • Design systems
  • Accessibility (WCAG)

Premium Skills (+20-50%)

  • Design leadership
  • Product strategy
  • Design ops
  • AI/ML interface design
  • Enterprise UX

Top Industries

Finance & Banking E-commerce Media & Publishing Healthcare B2B SaaS

Typical Clients

Enterprise companies Design agencies Funded startups Financial institutions

Rate Setting Tips

These are general suggestions, not professional advice. Your situation may differ.

  • NYC agencies bill UX designers at $200-400/hr—price accordingly
  • Finance clients value security and compliance experience
  • Package research and design together for higher project value
  • Design system work commands premium rates for long-term impact
  • Position yourself as a product partner, not just a pixel-pusher

Common Pricing Mistakes

  • Undervaluing user research (often more impactful than design)
  • Not charging for stakeholder meetings and presentations
  • Competing on price with offshore designers
  • Accepting unlimited revision scopes

Negotiation Tips

  • Show ROI from past UX improvements (conversion lifts, etc.)
  • Offer discovery phases before full project commitments
  • Include usability testing in your proposals
  • Set clear revision limits in contracts

Frequently Asked Questions

What do freelance UX designers charge in New York?

Freelance UX designers in NYC charge $60-250/hr. Mid-level designers average $125/hr, with senior product designers and UX leads commanding $175-250/hr.

Is there high demand for UX designers in NYC?

Yes, NYC has strong UX demand across finance, media, e-commerce, and startups. The finance sector particularly values UX designers with security and compliance experience.

What's the difference between UX and UI designer rates?

UX designers typically earn 10-20% more than pure UI designers because they handle research, strategy, and user testing. Combined UX/UI skills command the highest rates.

Should I specialize in a particular industry as a UX designer?

Industry specialization (fintech, healthcare, e-commerce) often leads to higher rates. NYC's finance sector pays premium rates for designers who understand regulations and security.

How do I compete with design agencies for NYC clients?

Position your value: faster turnaround, direct communication, and specialized expertise. Many clients prefer senior freelancers over junior agency teams.

Methodology

Rates compiled from job postings, freelancer surveys, and platform data. NYC's 1.43x cost of living multiplier factors into local premiums.

Data Sources

  • Bureau of Labor Statistics 2024
  • Glassdoor Design Salary Data 2025
  • AIGA Design Salary Survey 2024
  • Dribbble Freelance Report 2024

Important Disclaimer

These rates are estimates for educational purposes. Actual rates vary based on experience, skills, client industry, and negotiation. This is not financial advice.

Rate estimates are not guarantees. Actual rates depend on your specific experience, portfolio, negotiation skills, client budget, and market conditions.

This is not financial or career advice. Consult with a financial advisor or career counselor for personalized guidance on pricing and business decisions.

Data limitations: Freelance rates are notoriously difficult to benchmark accurately. Our data is compiled from multiple sources but may not reflect your specific market segment.

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